Entertaiment is an activity designed to elicit pleasure or delight, whether in a small intimate setting or at a grand scale. It may take the form of recreation (play, games, sports), ceremonies, social gatherings, festivals or satire. The term is also used to describe the activities of children, which often involve play that mimics adult entertainments or prepares them for responsibilities such as child rearing and social interaction (through dolls, pets, group games, etc.).
I believe the key to success for an entertainment company is love building. Most people can tell a story and many can make revenue, but great profits come from love building.